Mini leads small car premium segment with innovation

The Minis which is one of the market leaders in the small car premium segment has evolved with an intensive makeover for the The Minis which is one of the market leaders in the small car premium segment has evolved with an intensive makeover for the Mini 3-door, the Mini 5-door and the Mini Convertible, the British premium automobile manufacturer confirms the position of the three models as the premium providers of driving fun, expressive design and individual style.

Mini leads small car premium segment with innovation

Clear exterior design accents give it a purist appearance that emphasizes the hallmark design features. In addition, the innovative multi-tone roof creates unique individualization opportunities. In the interior, the extensively redesigned cockpit underlines the premium character of the Mini-3 door, the Mini-5 door and the Mini Convertible. Attractive additions to the range of standard and optional equipment, new exterior paint finishes, light-alloy wheels, interior and seating surfaces as well as innovative technology in the areas of chassis, driver assistance systems, operation and connectivity round off the latest update for the British brand’s small car models.

20 years after the launch of the modern Mini, the latest model generation presents itself in top form. The concept associated with the relaunch of the brand, namely to build premium cars for the small car segment, has turned into a unique and global success story. Today, Mini is the epitome of agile driving combined with an unmistakable look; it meets the highest standards in terms of technology and quality in its vehicle class.

The global market launch of the latest edition of the Mini-3 door, Mini 5-door and Mini Convertible models will begin in March 2021. In a model-specific version, the comprehensive design, technology and premium quality update also gives fresh impetus to the all-electric Mini Cooper SE (fuel consumption combined: 0.0 l/100 km (WLTP); combined power consumption: 17.6 – 15.2 kWh/100 km (WLTP), 16.1 – 14.9 kWh/100 km (NEDC); combined CO2 emissions: 0 g/km) in continuing its successful push into the electric vehicle segment. 

The Mini has evolved

The latest version of the extreme athletes, the Mini John Cooper Works (combined fuel consumption: 7.1 – 6.8 l/100 km (WLTP), 7.1 – 6.9 l/100 km (NEDC); combined CO2 emissions: 161 – 155 g/km (WLTP), 163 – 158 g/km (NEDC) and Mini John Cooper Works Convertible (combined fuel consumption: 7.4 -7.1 l/100 km (WLTP), 7.4 – 7.1 l/100 km (NEDC); combined CO2 emissions: 167 – 161 g/km (WLTP), 169 – 163 g/km (NEDC) also benefits from a model-specific further development of their design and their product substance.

A new exterior design language now puts the unmistakable appearance of the Mini in a decidedly purist light. Above all, the enhanced aesthetics ensure that the central design features of the Mini become even more apparent and modern by means of reduction. The front view of the Mini 3-door including the Mini Cooper SE, the Mini 5-door and the Mini Convertible is particularly expressive. 

It is dominated more than ever by the characteristic radiator grille, the hexagonal surround of which now takes up significantly more space, and by the round hallmark Mini headlights. The position lights are replaced by vertical air inlets placed far to the outside, which serve as an opening for the air curtains in order to optimize aerodynamics. The central bumper strip, which also functions as a number plate holder, is now in body color rather than in black.

The Mini has evolved

Typical Mini proportions and short overhangs continue to define the side view. The new contours of the wheel arch surrounds are striking. In addition, the side indicators integrated into the redesigned side scuttles now feature LED technology. A reduced surface design characterizes the rear view of the combustion engine powered Mini model variants. A black surround picks up the hexagonal shape of the radiator grille. The rear fog light is now integrated into the rear apron as a narrow LED unit.

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